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If you’re a small business owner, chances are you’re writing your own copy. Or maybe you’ve worked with copywriters in the past, but it doesn’t quite feel like you or it’s not getting you the results you want. I wrote this article to help you write high-converting copy — in other words, get your potential …

The Anatomy of High-Converting Copy: 3 Things You Need to Get Right Read More »

Here’s a question: what first comes to mind when you hear the words “sales copy”? If your mind went to one of those “old-school” TV infomercials or scammy-looking pages with red flashing arrows, don’t worry – that’s not what we’re doing here.  Let’s look at 4 common misconceptions about copywriting. 1. Copywriting is not about tricking …

4 Common Misconceptions About Copywriting Read More »