About

After graduating with a degree in finance and working at a bank for a short time, I realized I didn’t want to be part of the materialistic and status-obsessed world of finance. 

So I set out on a solo adventure to pursue my dream of exploring the world, learning languages and connecting with other freedom-seekers who value experiences over possessions.

I’ve always considered the internet my home. The beautiful thing about the internet is that it’s a place of infinite possibilities and opportunities for those who love learning. After much experimentation, I eventually landed in the digital marketing world.

Copywriting turned out to be the perfect combination of all the things I love: English, psychology, writing, persuasion, market research, and business strategy.

To me, being a copywriter is like being a detective of the human mind, and words are Legos I play with to help businesses connect with their customers and sell their offers.

I particularly love working with social enterprises that not only want to make money but also make the world a slightly better place (call me an idealist!).

Having lived in several counties, including the US, Portugal, and Bali, I’ve found a home in the Netherlands, a tiny but charming country known for bikes, canals, and tulips.

In my free time, I enjoy doing yin yoga and learning Dutch (het is moeilijk!).